digital marketing tips and tricks

 Introduction WordPress (WP) is a widely used content-management system. Its ease of use, numerous themes, and plugins, as well as strong community support, have made it the number one solution in the world. WordPress is used for everything from simple blogs to complex websites. In this tutorial, you will learn  how to install WordPress with cPanel. Installing WordPress in cPanel Manually What is cPanel?  cPanel is where you administer your web hosting server account. Many control panels will come with automated WordPress installation script installers, such as Softaculous and Fantastico. If yours does not, you will need to  install WordPress on cPanel manually . Once the zip file has been downloaded, go to its directory and extract the entire archive. Note the location of the extracted content, and upload it to your web server. Upload WordPress Install Script to Server 1. Go to your cPanel account. You will find it by browsing to  your_domain_name .com/cpanel . 2. Enter your user cred

Digital Marketing , also  called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only   email ,   social media , and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Types of digital marketing - 1. Search Engine Optimisation (SEO) 2. Content marketing 3.Social media marketing 4.Pay per click marketing (PPC) 5.Affiliate marketing. 6.Native advertising 7. Influence marketing 8.Marketing automation  9. Email marketing 10. Mobile marketing Benefits of digital marketing- 1. A broad geographic reach. 2. Cost efficiency 3.Quantifiable results  4. Easier personalization 5. More connection with customers 6. Easy and conveninent conversions.

 Organic Search , also known as natural search, refers to unpaid search results . In contrast to paid search results (pay per click advertising) , which are populated via an auction system, organic search results are based on relevance to the user's search query, links and domains authority and other organic factors

 Content marketing includes things like educational articles, e-books , videos , entertainment, and webinars that answer specific questions people have and provide them with something they can't get elsewhere. It's the best way to turn your product , no matter how common , into something that is not like everyone else's. Content marketing strategy  *Define your goals. *Record your performance metrics *Gather your data  *Decide on your content types *Create content  *Distribution *Follow - up for SEO.

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Lead generation is the process of getting people interested in your business and gradually moving them through a pipeline to become paying customers. Some people still have a perception of lead generation as big e-mail blasts and pushy salespeople.

 The web traffic sources metric measures which traffic sources are driving visitors to your website , and provides a comparison of each of those sources. The three main traffic sources are direct referral and search although your website may also have traffic from campaigns such as banners, ads or paid search. In addition to measuring the numbers of visitors from each traffic sources , consider  analyzing the number of goal completions from each source. 

 Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called 'sessions''  and is a common way to measure an online bussiness effectiveness at attracting an audience. 

 Simply put, a domain name (or just "domain") is the name of a website. Its what comes after "www" in a web address. If someone asks how to find you online, what you tell them is usually your domain name. Examples of domain names are : google.com .  

 Top Level Domain (TLD) refers to the last segment of a domain name, or the part that follows immediately after the  "dot" symbol.  For example, in the internet address :https:/ www.google.com , the ".com" portion is the TLD. TLD are mainly classified into two categories: generic TLDs and country specific TLDs. Examples of some of the popular TLDs include. *.com- commercial bussinesses. *.org- organization (generally charitable)   * .net- network organization  *gov- goverment agencies * .biz *.edu- education agencies The Internet Corporation for Assigned Names and Numbers (ICANN) , is the entity that coordinates domains and IP addresses for the internet. Historically, TLDs represented the purpose and type of domain or the geographical area from which it originated. ICANN  has generally been very strict about opening up new TLDs , but in 2010 , it decided to allow the creation of numerous new generic TLDs as  well as TLDs for company specific trademarks. Top level do

  World Wide Web, which is also known as a web, is a collection of websites of web pages stored in web servers and connected to local computers through the internet. these website contain text pages, digital images, audios, videos, etc. Users can access the content of these sites from any part of the world over the internet using their devices such as computers, laptops, cellphones, etc. The www, along with internet, enables the retrieval and display of text and media to your device.